I was inspired today to make some quick changes to the site layout that I think really improve the functionality and ease of use. Before, I had all the shopping squeezed into the category "Shop Now!" which was awkward, especially since if you are on the site you probably want to buy something or at least look at it, and this was such a small link. Now I have it so you can "Shop by Product" with a drop-down menu for all the products (art prints, greeting cards, stuffed critters & pillows, postcards, original paintings) ORRRRR you can "Shop by Animal" with a drop-down menu for all the animals we are currently offering (alligators & crocodiles, cats, deer, dogs, ducks, dolphins, foxes, giraffes, moose, otters, pigs & boars, raccoons, sharks & whales, & squirrels). If you click right on "Shop by Product" you will be bought to a page with images/links for all the products, and if you click on "Shop by Animal" you will be brought to a page with images/links to all the different animals. If you click the big banner on the homepage, you will be brought to the "Shop by Product" page too. I think this is much more straightforward and easy to navigate.
As always, if anyone has any suggestions about this or anything else, feel free to share! It's always helpful to have several perspectives.
Owner & Designer